Website design, SEO and GEO for B2B firms.
A B2B website should do more than look finished. Nearby companies need to find the right service page, understand where you work, and know how to request a conversation. Start by checking the path, then decide what to improve.
For US B2B firms serving local business customers
Start with the symptom you can see.
Each problem points to different evidence. More pages or more software will not help until the missing step is clear.
People cannot find the right page.
Check queries, relevant pages and search coverage before commissioning more content.
Inspect search visibility →02 / EVALUATIONVisitors arrive but do not make contact.
Can they confirm your services, service area and next step on a small screen?
Inspect the website →03 / ACCURACYAI answers may leave out important facts.
Start with public, current business information rather than a promise of citations.
Inspect AI discovery →Be found. Be understood. Make contact possible.
Does the right query lead to a page that actually answers it?
Can a visitor verify the offer and whether you serve their area?
Is the next step clear and does the contact route work?
Three capabilities, one clear decision at a time.
Website development, SEO and GEO address different points in the path. The right starting point depends on evidence from your business.
Website development
Make your offer, service area and contact route understandable on the pages customers visit.
Review website design →SEO
Use keyword strategy, site diagnosis, content and reporting to improve the search side of the path.
Review SEO →GEO and AI search
Review public facts, content structure and AI visibility without assuming a guaranteed mention.
Review GEO and AI search →Website + SEO
See what a site build can prepare for search and what needs ongoing SEO work afterwards.
Review the connection →Trace one customer question through your site.
Choose a real service and a real area you serve. Use the same question a customer might type into Google. Record what you find; do not estimate a score.
- Search the question and note which page, if any, should answer it.
- Read that page on a phone. Can you confirm the service and service area?
- Follow its contact link. Is the next action clear and working?
- Compare important public facts with what an AI answer says. Note errors for correction.
Decide what to change from the evidence.
If the right page does not exist, start with website structure. If it exists but is hard to find for relevant questions, review the SEO work. If public business facts are inconsistent, correct the source pages before assessing AI visibility.
Website design and SEO can also be planned together when a new build is underway. See how the two scopes connect →
What can this check tell you?
Will a new website guarantee more customers?
No. It can make your service information and contact route clearer; demand and business results depend on more than the website.
Does this include Google Business Profile management?
The scope described here does not specify Google Business Profile or listing management. Discuss any listing needs separately before assuming they are covered.
Bring one page and one customer question.
A website URL, the actual area you serve, and a question customers ask are enough to start. If you have search or inquiry data, bring that too. We can look at the same path together before discussing a website build, ongoing SEO or a review of public facts.
Find the next useful fix.
Share your website and the local customers you want to reach. We can discuss which part of the path needs work first.
Discuss your goals